Direct Mail Services
Attractive and affordable business direct mail services from JLG Marketing Solutions. Have us create your flyers, newsletters, and other marketing materials with our expert design and printing services. We are experienced graphic designers who have a knowledge of what works in direct mail marketing.
At JLG Marketing Solutions, we only use the best design and graphic interfaces in order to best suit your design needs with not only quality, but with affordablilty. We not only try to design, we try to design with your purpose in mind. Getting your point across in a direct mailing is your top prority. If we can help get your point across in a direct mail service that not only looks great, but converts into your pocket, it was well worth the time and effort put into it.
Why do businesses spend more money on direct mail than on any other marketing delivery method? Quite simply, because it works.
Direct mail marketing yields tangible results. It is flexible, it can fit into virtually any budget, and it offers more control over who receives your message than any other form of marketing. You can purchase sort able mailing lists that let you choose the exact geographic and demographic areas you need to reach. And you can continue to enhance these lists with the results of each mailing.
The reality is that direct mail remains one of the most cost effective, efficient and easiest ways to expand market share. However, success in any direct marketing venture requires careful planning and preparation. In fact, planning is at the very core of the direct mail process. Without it, a business risks wasting valuable resources, missing important opportunities and loosing substantial revenue- in other words, dismal results that no company can tolerate in today’s challenging economy.
Any credible direct mail plan addresses the proverbial who, what, where, why and when. Who is your customer? What is the service of product you are promoting? Why should a customer choose your offering? Where should you be concentrating your efforts? And when, or how frequently should you solicit your targeted audience?
As shown in the following chapters, planning a successful direct mail campaign entails:
- Determining viable objectives and budget
- Targeting the right market/demographics
- Possessing pertinent and comprehensive data
- Creating the most effective graphic representation and compelling copy possible
- Making the right offer
- Including an effective call to action
- Offering a guarantee and reason for the customer to believe
- Committing to a consistent and ongoing program
- Choosing the right resources
Conducting a simple break even analysis at the conclusion of a campaign can be a valuable exercise in determining the value of the direct mail effort. A company has broken even when its total sales or revenues equal its total expenses. At the breakeven point, no profit has been made, nor have any losses been incurred. this calculation is critical for any business, because the breakeven point is the lower limit of profit when determining margins. Inevitably, direct mail yields more in profit that it incurs in expenses.
Contact JLG Marketing Solutions today f or a free quote on design services for direct mailing. We offer state of the art proofing software to let you see your product before you buy it. Let us start designing your direct mail marketing today!
